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Many business owners don’t realise that web design is an important part of their marketing strategy. Without a good website, many people will not be interested in what you have to offer. But with the right design, your site will look professional and trustworthy. In this blog post, we’ll cover some things to consider when designing your website and why it’s important for your business!
Stand out from the competition
One of the most important elements to consider when designing your website is how it stands out from other sites. If you want people to notice your site, a good web design will help! But there are ways you can make sure that only qualified prospects see what you have to offer.
It’s a great way to showcase your products and services
A well designed website will help people to see what you are selling. It’s important that the homepage has space for pictures so people can see what you have to offer.
Within your website, your products should be presented in a hierarchy to help your visitors find what they are looking for.
The key is not only having an attractive site design but also making it functional.
Acts as a brochure
You can use it as an online brochure for customers who want more information about your company or product before they buy.
It’s important to have a section on your site that talks about the company and what they do.
Provide links to social media sites so people can check you out there, too.
You should also include contact information such as email or phone number for those who want more information from you before buying anything.
Don’t forget about SEO
Your well design site needs to include good on-page SEO so that people can find you on search engines like Google, Bing, Yahoo! and others. On-page SEO is important because it helps you rank higher on search engine results pages.
On-page SEO includes things like keywords and description tags in the content, title tag optimisation, use of subheadings to break up your text for easy reading and navigation, and plenty of links to other relevant sites that are both external (to link out) as
Having a mobile-friendly website is important in today’s world of smartphones and tablets. A lot of your website visitors will be accessing it on their mobile device.
Mobile-friendly sites are coded to adapt and reorient the layout for a smaller screen, making it easier to read text. It also means that there is less scrolling needed when viewing images and reading long texts because everything resizes automatically to fit the window better.
Page loading Speed
You need to provide a great experience to your website visitors which means not making them wait.
Website loading speed is measured in seconds and will have a huge impact on how people perceive your site. A slow-loading page can result in visitor bounce rates, lower conversions, fewer visits to the site or loss of trust from user experience point of view.