You have a blog and you write amazing content or probably you offer awesome products or services but still there aren’t any visitors on your business growth website. You googled about it, learnt about the reason behind all your woes and ultimately asked yourself the most relevant question – What is meaning of SEO in plain english?. How is it important to my business or social media management blog?

You are at the right place and you are adopting the right approach to rank higher in the search results by learning the SEO basics. Let’s dive in.

Search Engine types

Contrary to popular belief Google and Bing are not the only search engines out there. There are others such as Yahoo, Baidu, Aol, Yandex to name a few, where millions of seaches are performed everyday. Yahoo was one of the trailblazer in the internet space before google arrived at the scene and overhauled it.

Similarly, Baidu is a popular search engine in China and Yandex  in Russia.  But despite that Google is clearly the market leader when it comes to search. According to statcounter over 90% of search is done on Google alone followed nowhere closely by Bing at 2.6% and Yahoo, only 1.9%, such vast is the magnitude of Google’s webopoly. Hence, we will stick to Google in this post.

Layout of SERPs (Search Engine Results Pages)

To understand how a search result page looks like let us perform a Google search and type “dentists in new york” in the search bar. Immediately you will see at the top there are a couple of paid ads or Google PPC (pay per click) ads which various companies pay to run on google everytime someone clicks on them. 

Beneath these ads there is a map and 3 local results that are situated in New York (as we typed dentists in New York in the search bar above remember) called the 3 pack or the snack pack. Google shows you the most relevant and important 3 results based on geo-location, from where the search is performed.

 Below these local results we have the organic, non paid or seo optimized results. With seo you can either get in the local pack if someone is searching locally, or in organic results or in both if properly optimized and dominate the SERPs.