Internet marketing is a pretty broad term – encapsulating a whole host of different techniques.
However, in short, Internet marketing services are Internet marketing service ultimately all about ensuring that your business’ online presence is one that is effective – successfully converting website traffic into sales.
Acting as an umbrella term for a variety of disciplines, there are a number of Internet marketing services that you might find; here are just some of the Marketing agency most important ones, explained:
Search Engine Optimisation –
Search engine optimisation is one of the most commonly found Internet marketing services out there. In basic terms, SEO is the process of optimizing a website so that it will be indexed higher up on an SERP (search engine results page).
This can involve creating backlinks, editing content so that it is more search engine friendly or editing HTML coding to increase the relevance to the keyword that is ultimately going to improve your rank.
Email Marketing –
Email marketing is a direct example of Internet marketing services, utilising the medium of email to promote a brand’s message. Successful email marketing campaigns will see relationships with existing customers significantly enhanced – whilst at the same time leading to the acquisition of new customers.
Campaigns will also promote sales activity amongst that existing customer base, as well as advertising new products.
Pay Per Click Marketing –
Pay per click marketing is another of the most used Internet marketing services. Typically pay per click marketing is a form of Internet advertising that utilises adverts to drive traffic to a website.
Google is one of the most common platforms for pay per click adverts, with ads being displayed on the SERP – depending on the relevance of the ad’s keywords to the original search term.