Avoid creating user interface (UI) controls that will confuse users. These controls include items, widgets, and more that create an interactive experience in web design company, such as a link, drop-down, or button. You don’t want visitors to think that clicking on an underlined word or phrase, for example, will lead to a new page if it’s not actually related to something else. When visitors have expectations for a job and don’t work in a certain way, they are more likely to assume that something is wrong with your site and leave it.