Jammu and Kashmir LG’s Advisor Baseer Ahmed Khan Monday said that as the

temperatures will rise across the country in the next few months, J&K is all set to witness a bumper tourism

season as a record number of tourists is expected to visit Kashmir and explore its beauty and hospitality.

He said the Covid-19 pandemic posed a big challenge for the J&K UT administration last year but the

the administration decided to move ahead to promote tourism knowing the fact that the Tourism industry is the

the backbone of Kashmir’s economy.

“A series of roadshows were conducted and webinars held to lure tourists and promote Kashmir’s rich

culture, tradition, ethos and tourism potential,” he said and expressed his satisfaction that the plan worked

as the Valley saw record number of tourists coming from December 2020 to March 2021. “I am glad to put it

on record that there was a huge tourist influx in Kashmir during winters. Jammu areas too witnessed a good

number of tourist arrivals which encouraged the UT administration to go further to resurrect the tourism

industry.”

Recalling his personal experience during the winters 2020-2021, Advisor Khan said one of his friends arrived

in Kashmir and he couldn’t get the hotel accommodation anywhere given the tourist rush. “I even called so

many hotels, houseboats and the only reply I got was there are no rooms available. It was after hectic

efforts, I lodged my friend in a government guest house,” he said.

Hoping the number of tourist arrivals will increase manifold in the next three to four months, Advisor Khan

said that when the rest of the states in India would blister in the scorching heat, Kashmir would witness a

tourism boom. “Temperatures will rise across India in coming months and we are witnessing a record number

of tourist arrivals and bumper tourism season in summers,” he said.

Advisor Khan said that to facilitate the trekkers, trekking routes are being repaired across the UT to provide

a better chance for the tourist to trek on the slopes and mountains of Kashmir. “We will soon showcase new

tourist places across the UT as steps to put in place infrastructure are afoot,” he said—JKYouth