Jammu and Kashmir LG’s Advisor Baseer Ahmed Khan Monday said that as the
temperatures will rise across the country in the next few months, J&K is all set to witness a bumper tourism
season as a record number of tourists is expected to visit Kashmir and explore its beauty and hospitality.
He said the Covid-19 pandemic posed a big challenge for the J&K UT administration last year but the
the administration decided to move ahead to promote tourism knowing the fact that the Tourism industry is the
the backbone of Kashmir’s economy.
“A series of roadshows were conducted and webinars held to lure tourists and promote Kashmir’s rich
culture, tradition, ethos and tourism potential,” he said and expressed his satisfaction that the plan worked
as the Valley saw record number of tourists coming from December 2020 to March 2021. “I am glad to put it
on record that there was a huge tourist influx in Kashmir during winters. Jammu areas too witnessed a good
number of tourist arrivals which encouraged the UT administration to go further to resurrect the tourism
Recalling his personal experience during the winters 2020-2021, Advisor Khan said one of his friends arrived
in Kashmir and he couldn’t get the hotel accommodation anywhere given the tourist rush. “I even called so
many hotels, houseboats and the only reply I got was there are no rooms available. It was after hectic
efforts, I lodged my friend in a government guest house,” he said.
Hoping the number of tourist arrivals will increase manifold in the next three to four months, Advisor Khan
said that when the rest of the states in India would blister in the scorching heat, Kashmir would witness a
tourism boom. “Temperatures will rise across India in coming months and we are witnessing a record number
of tourist arrivals and bumper tourism season in summers,” he said.
Advisor Khan said that to facilitate the trekkers, trekking routes are being repaired across the UT to provide
a better chance for the tourist to trek on the slopes and mountains of Kashmir. “We will soon showcase new
tourist places across the UT as steps to put in place infrastructure are afoot,” he said—JKYouth