When it comes to any business, generating sales is of great importance and this can be done through effective marketing. This means that any business would do everything they can to make people know of their presence in the market instead of waiting for potential customers to stumble upon their services. With the advancement in the Internet, and the fact that more people are using it on a daily basis, marketing through the Internet has all the more become important than ever.
Using a Multi-Channel marketing strategy would make your efforts in the online world all the more fruitful. What does Multi-Channel marketing offer to you? Allow us to elaborate.
Improving on your Brand
Getting started on your marketing campaign is often one of the biggest roadblocks you shall ever face. After all, there is quite a lot to take from creating your logo, give brochures, creating your social media account and improving your website.
Searching at Google for your competitors might give you an idea of who they are, what they can offer and of course, their ranking in the search engine compared to yours. Naturally, you might be surprised that their sites are ranking higher than yours. Do not worry; your best ally for this is time. With the right strategies, every effort you have made (or yet to use) will come together and your brand and online recognition will be strengthened.
Multi-Channel marketing actually employs various strategies in order to improve on your online visibility and recognition. Such tactics include:
Social Media- creating a social media account is one of the best strategies to reaching out to many potential customers. You can attract more people to your business by maintaining your presence through deals and news through the account and they, in turn, can give you exposure by checking your account and subscribing (or “liking” the page, according to Facebook terminologies) said page. However, your social media interactions are all subjected to changes in the company’s policies which mean that you have to adhere to them lest you have your account suspended. In addition, this method is not as effective if you rely on it alone.
Google AdWords- this is another method to achieve the highest possible rankings and achieve instant recognition in the internet. However, this should be used in tandem with a more effective marketing strategy like SEO or else, it would not be as effective as you want it to be. Then, there is the fact that clicking through the ads does not necessarily generate to sales in the real world even if you only has to pay for the ad if a considerable number of people click it. The actual conversion rate you can enjoy from depends heavily on the type of Adword Campaign and Budget you have set.
Search Engine Optimization (SEO)- this is perhaps one of the more effective means of improving your site’s ranking at the search engines. Though not as effective as an Adword Campaign in the short run, SEO is highly effective on the long term and is far more reliable when achieving the desired search engine ranking.
However, Google has been relentlessly upgrading its search algorithms like Panda and Penguin which means that any SEO “shortcut” or “quick fix” is no longer considered effective or even reliable. Thus, it’s best to steer clear from companies that promise you top rankings within a short period of time as these are no longer possible with the algorithm updates. Instead, look for a company that goes beyond keyword placements and actually provide your site with engaging content.
The goals of Multi-Channel marketing are actually connected and all lead to one thing: the improvement of one’s own brand. After all, the purpose of any marketing campaign is to make potential buyers remember and easily relate to any brand. If a brand is already recognizable, the owner need not spend more on marketing if they want to promote future products and services.
Multi-Channel marketing also helps in minimizing the effects of any changes in policy or in the operation of whatever media you are employing and keeps maintain the momentum of your marketing campaign. Regardless if social media sites change sites or are phased out, or the video ad in YouTube can no longer be located or even if algorithms updates flag your content for spam and severely decrease your ranking, a Multi-Channel approach can help you enjoy a considerable return of investment in contrast to those who rely on one sole medium for their online marketing strategy.